Associate Content Director - Telecommute or Minnetonka, MN preferred
About the Job
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)
The Associate Content Director is responsible for developing, implementing and evaluating content strategies supporting key organizational objectives. This individual will work closely with leaders and teams across the business line and enterprise to drive clear and compelling content that influences and engages a variety of audiences.
Lead content strategies and set editorial direction supporting business-to-business prospecting and retention initiatives for all commercial sales segments
Lead content/editorial boards comprising leaders, staff, subject matter experts and other key stakeholders across the organization to identify, review and act on content priorities
Work independently and with internal/external content resources to write, edit and deliver clear and compelling content that helps drive enterprise and business line strategies
Lead and manage development of existing digital channels/assets (e.g. eNewsletters) while advancing best practices aimed at maximizing the effectiveness and impact of content.
Build and test multi-model distribution methods in conjunction with business partners
Take complex industry issues and simplify them to create relevant, timely and easy-to-understand thought leadership stories for clients/customers and prospects in all sales channels
Collaborate with other internal/external content resources to ensure consistency of approach and strong alignment of strategies with broader content and messaging platforms
Manage a variety of external content development and management resources, including budgets, contracts and administration
Understand and apply organizational brand and content style guidelines to work product(s)
Provide day-to-day oversight of resources and ensure on-time and on-budget execution
- Excellent writing, editing, and content planning and development skills
- Ability to interact and communicate with all levels within a company
- Not afraid to be a creative, innovative, outside-the-box thinker
- Deep experience in digital content development, distribution and management
- Comfortable interacting with company leaders
- Proven record of taking complex concepts and simplifying them into compelling visual designs
- Ability to work in a fast-paced environment with tight timelines
Undergraduate degree or equivalent years of experience
10+ years of experience with a content agency or within a creative/content team environment
10+ years of experience developing on-strategy content for internal/external audiences
5+ years of experience of leading strategic marketing/communications work
5+ years of experience with digital content development
Live within commutable distance to Minnetonka, MN
Bachelor's Degree in Journalism, Marketing/Communications field or related
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)
*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Job Keywords: Associate Content Director, Telecommute, Minnetonka, MN, Minnesota